for in-house studios

You hit every deadline.That’s the problem.

Faster out the door. Without losing the craft.

the offer

The Workflow Diagnostic

I look at how work makes its way through your department or studio, and measure how long a brief takes to become the thing that goes out. The number most teams have never counted is how much of that time nobody was working on it, because it was waiting in a queue to be checked, or sitting up the chain to be signed off.

You get that measured, the beginnings of a written standard, and a costed 90-day plan for getting more work out the door without losing the quality.

$4,750 + GST. Ten business days. $2,000 of it comes off the price of the fix if you start within 30 days.

What the Diagnostic covers

From brief to delivery, how long does one actually take?

One tap. No email. Days, not hours.

the gap

The delivery date doesn’t move.

The tools are running fine. That is not what this is about.

The deadline, the broadcast schedule, game day, the sponsor launch. The delivery date does not move. So when the queue grows, it is not the deadline that gives. It is the second look, the weekend, or the person.

That is why “missing deadlines” is the wrong way to describe this. You are not missing them. You hit them every time, and you hit them by absorbing the compression yourself.

Days.
Briefs sit in a queue nobody has measured.
Your senior people.
The standard lives in their heads, so everything routes through them.
Your team.
The compression lands on them. Shipping on heroics, and the good ones notice before you do.
Your week.
Every decision routes through you, and there are only so many hours in a day.

Everything that ships gets your eye on it. That is the job, and it is part of why the work is good.

Most of what your seniors know cannot be written down, and I am not going to pretend otherwise. Some of it can. The question is which parts, and nobody has ever sat down and separated them.

how I work

I don’t sell AI automations. I measure how the work actually moves before prescribing anything.

You do not climb this with a better tool. You climb it by removing the thing in the way, and the thing in the way is never the tool.

the adoption ladder

Five rungs. Most studios are stuck on the same one.

0
Blocked
The tools are off, formally or informally.
1
Hidden
Individuals are using it, the organisation cannot see any of it.
2
Assisted
Used openly, task by task, and a human still checks every single output.
This is where most teams stall, and where the gap opens up against the ones that didn’t. Everything routes through the two or three people who hold the standard.
3
Systemised
The standard is written down, so the work can be handed over and checked against something real.
4
Native
Workflows run end to end, people steer by intent and spend their time on the calls only they can make.

Onboarding is the jump from rung 2 to rung 3.

The Adoption Ladder is adapted with credit from Boris Cherny’s "Steps of AI Adoption" (2026).

the stall

Most teams stop at the same rung.

The ones that wrote the standard down handed review over. The ones that didn’t are still queueing, and the queue gets longer as volume grows.

25 years inside teams like yours.

proof

Where this has already worked.

content production

Australian Channel

Two decisions made without testing, both landing on one department. I ran the proof of concept nobody had run, then reset a commitment that was never deliverable.

publishing

Newscorp

Called in late to rescue three verticals at the Digital Upfronts. A live play, a tunnel of masthead headlines, a mockumentary. All three landed.

media & entertainment

Super Screens Australia

Video interviews with every stakeholder, surfaced with AI, made the real problem obvious. Then I built the content workflow around it.

Read the case studies

who runs it

Twenty-five years in creative production, from the floor to the boardroom. Operator first, consultant second.

More about me

Find out where your time actually goes.

Nine questions, about four minutes. You will see where you sit, what the queue is costing you, and the one thing to fix next.

Take the Workflow Scorecard Book a Fit Call